The reputation that your business has is incredibly important. A good reputation builds a solid and loyal customer base. Then you get customers simply by word of mouth, based on your reputation. So here are some things you can do to ensure your business has a solid reputation with a loyal customer following.
To help increase your online presence consider using social media. Sites such as Facebook, Twitter and LinkedIn will help you build business presence both online and offline. To use social media effectively you must post statuses regularly. When posting information through a social media website, use keywords, and give your readers information that they actually need.